Why Selling on Amazon USA is a Smart Move
Amazon remains one of the most powerful e-commerce platforms in the world — and for sellers based in or targeting the U.S., it offers direct access to over 200 million monthly visitors.
But succeeding on Amazon takes more than just uploading a product. You need proper structure, compliance, and a clear strategy from day one.
Step 1 – Choose Your Business Structure
Before anything else, you need to establish your business legally. Most sellers choose to set up a Limited Liability Company (LLC) in the U.S., even if they are non-residents.
Why an LLC?
Makes it easier to open a U.S. bank account and access payment processors
Provides a Tax ID (EIN), which is required for Amazon Seller Central
Increases trust and professionalism
📌 Note: At Capa Group Inc, we provide advisory on forming a U.S.-based LLC in a seller-friendly state.
Step 2 – Open Your Amazon Seller Central Account
Once your business is registered, you can apply for a Seller Central account. You will need:
Valid company documentation
EIN (Employer Identification Number)
U.S. mailing address (can be virtual, but must be valid)
Government-issued ID for account verification
U.S. phone number (virtual numbers accepted if from trusted providers)
🛡️ Tip: Submitting documents that don’t exactly match business info is one of the most common causes of rejection.
Step 3 – Create Optimized Product Listings
A good product listing isn’t just a requirement — it’s a competitive advantage.
Amazon Listing Essentials:
Title with relevant keywords
Bullet points that address pain points and benefits
High-resolution images (white background, 1000px minimum)
Detailed product description (can include HTML tags)
Backend search terms (hidden keywords)
📈 At Capa Group Inc, we help clients build listings based on U.S. search intent and competitor benchmarks.
Step 4 – Choose a Fulfillment Method
There are two options:
FBA (Fulfilled by Amazon) – Amazon handles storage, shipping, and customer service. Ideal for scalability.
FBM (Fulfilled by Merchant) – You manage your own order fulfillment via 3PL or in-house process.
If you’re just starting, FBA is often the best path — but you’ll need to ship inventory to a U.S. fulfillment center and prepare packaging according to Amazon’s rules.
🛠️ We help coordinate with 3PLs and prepare your FBA shipments through trusted U.S. partners.
Step 5 – Stay Compliant
Amazon’s policies are strict. A single violation can lead to listing suppression or account suspension.
📋 Stay on top of:
- Category-specific requirements (e.g., dietary supplements, electronics)
- Product labeling (UPC, FNSKU)
- U.S. tax reporting (Form 1099-K)
- Returns & customer support standards
- Review policy (no manipulation or fake reviews)
At Capa Group Inc, we educate sellers on Amazon-safe practices to avoid flags or bans.